HARDEES AD: Announcing the big plush bendable California Raisins at Hardees SW: There were California Raisins Halloween costumesthey were bestsellers in 1988. If you have a question relating to the museum's collections, please first check our Collections FAQ. And on top of everything else, he says there's one subject of conversation that just won't drop. Possibly, but in their own sweet, silly way, these spots conveyed a sense of mindless fun and gave the humble raisin its moment in the sun. Raisins are not like cell phone brands, with unique features and better WiFi connectivity and a sleeker feel than their competitors. HO: Well there's there's definitely 12:02 some discussion about that I mean in its infancy right now. SW: Kalem was voting on behalf of the packer he worked for. Refresh your browser window to try again. Several photos were taken providing a close look at the Raisins' internal armatures and detailing their extremely poor condition, including the absence of the A.C. puppet's head.[18]. (laughs). Sunmaid. Raisins, dressed up in white gloves and sunglasses, dancing to Marvin Gaye's "I heard it through the grapevine." If you require a personal response, please use ourContact page. There were some other big names, like Dole and Del Monte, but they didn't just sell raisins. I grew up in California, and it felt like they were everywhere. And I told him, all of this sounds absolutely exhausting: KB: I'm still here! Ended: 27 Feb, 2023 23:10:08 GMT. SPEAKER SIX: They were an incredible Motown band.SPEAKER ONE: I thought they were a real band, and really did not connect them to like raisins, or like the idea of dried grapes until well into my adulthood. 84 on the Billboard Hot 100. Just one piece! Like, who was allowed to borrow the actual dancing raisins costume CALRAB had? Like the Archies before them, the imaginary band was a hit. I Heard It Through the Grapevine Lyrics by California Raisins from the Meet the Raisins! California raisins from the California vineyards. And, when it went down, so did the Dancing California Raisins. SPEAKER FIVE: Every time that commercial would come on, my mom would sing and dance to that song. The plot of the game involved Tiny Goodbite having to rescue his friends who have been kidnapped and held in a cereal factory. MICHAEL BRUNSFELD: The first step in this was we need somebody to create some raisins that are going to dance around. It's a tax. California Raisins T-shirt ~ I Heard It Through The Grapevine ~ Claymation 80s. Done. To make sense of that storyto understand where the dancing raisins came from, and how they disappearedeveryone told me I needed to talk to this guy. California Raisin's Version. CEO of the wine bargaining association for five years. Honey, honey yeah. But despite it all, by a very narrow margin, more than half the room voted to greenlight the ad. We may receive commission if your application for credit is successful, the commission does not affect the amount you will pay under your agreement. This latest incarnation can still be seen on the California Raisin Marketing Board website.[11]. People loved the singing, dancing Claymation raisins so much that more commercials followed, andin a marketing scheme that was virtually unheard of at the timeThe California Raisins went on to release four albums, score a Billboard Hot 100 hit, and earn an Emmy nomination (and appear in an Emmy-winning show). BK: You gotta have consensus. While the songs popularized the phrase, they inspired the hit kids cartoon series "The California Raisins" in the 1990s. But I think we're heading in a positive direction now. SW: Even now, decades later when the dust has settled, one thing is still a question. Top editors give you the stories you want delivered right to your inbox each weekday. California Raisins poster vintage 1987 Heard it Through The Grapevine. WERNER: We went there because we had to meet the growers, and so we would drive, what was it, an hour, 90 minutes to Fresno from San Francisco, and the account people were all nervous on the way there like 'what are we going to do?'. And so, with a $7.5 million campaign on the line, Werner hit play and began dancing across the room to the old Motown hit "I Heard it Through the Grapevine.". The California Raisins are a fictional rhythm and blues musical group comprised of anthropomorphized raisins. Jun 1, 2013 - Explore The Goodwill Geek's board "Heard it Through the Grapevine.", followed by 362 people on Pinterest. You're making us put up $32.50 for generic advertising, and Sunmaid's getting the benefit of it. Oh I heard it through the grapevine. Strong came up with the idea and asked Motown writers Holland-Dozier-Holland to work on it with him. The tape was rewound and the presentation repeated.". But Barry Kriebel says, at that point, the actual facts had stopped mattering. The problem, FCB's account supervisor said at the time, was that though customers understood the health benefits of raisins, they had emotional connections with various vice products, like cigarettes because of the long-running "Marlboro Man" ads, or beer based on the popular "Miller Time" ads. BK: If you're one of the largest ingredient buyers for bread or cereal or something, then really you're paying for it, right? Browse 55 i heard it through the grapevine stock photos and images available, or search for california raisins to find more great stock photos and pictures. CH: I remember those really well. 80s classic toys. We were so embarrassed. If I tell everybody some fictitious story about you know, Chicken Little, right now to you, they might know it in Madera by 2 o'clock. Hey. https://www.lyrics.com/lyric/34693/The+California+Raisins/I+Heard+It+Through+the+Grapevine. To access our initial disclosure document, please click, Get the item you ordered or your money back. Because the smaller packers still thought Sunmaid had an unfair advantage. I mean, really, most of us don't give raisins a whole lot of attention..they are just kind of everywhere: in our cereals, bagels, and, of course, kid's lunch boxes. They even earned an Emmy nomination! KB: And at this point, even though I had to vote to kill it, I side on the other side, where I helped put that program together, and was successful for ten years. So Fresno is like Eden for raisins. Washington, D.C. Email powered by MailChimp (Privacy Policy & Terms of Use), International Media Interoperability Framework. It wasn't at The Fillmore in San Francisco or the Troubadour in LA. Deathly silence filled the Board room for what was probably only another thirty seconds, but seemed much longer. And their arms were like small, and they had like little legs. He wrote to Foot Cone and Belding specifically requesting a VHS copy of the ad so he could watch it whenever he wanted to. Okay? RAISINS: Oooh I heard it through the grapevine, raised in the California sunshine. Required fields are marked *. SPEAKER TWELVE: And it was all claymation, and they'd sing Christmas carols and stuff there were I think other characters and things in it as well. [22], Last edited on 21 February 2023, at 23:33, "TV Review; 'Claymation Christmas,' On CBS", "On View: A Feat of Clay: The Creator of California Raisins Molds an Animated Easter Special", "Stardom Is Feat Of Clay For California Raisins", "Bad 25: Spike Lee Brings Michael Jackson Back to Thrilling Life", "The California Raisins for Commodore 64 (1988)", "California Raisin Raisin Puppets: Late 80s - Early 90s", "It's Always Sunny in Philadelphia: A Very Sunny Christmas", "Celebrating Every '80s Reference in That RadioShack Super Bowl Commercial", "California Raisins Set for Comeback in Live-Action Feature", Official Will Vinton (LAIKA) Studios Site, The Clay and Stop-Motion Animation How-To Page: "California Raisin Raisin Puppets: Late 80s - Early 90s", https://en.wikipedia.org/w/index.php?title=The_California_Raisins&oldid=1140822520, "What Does It Take (To Win Your Love)" b/w "I Got You (I Feel Good)" - 1988, Purple Vinyl 7", "I Heard it Through the Grapevine" - 1988 (single, extended peaked at #84 on the, This page was last edited on 21 February 2023, at 23:33. Find many great new & used options and get the best deals for CALIFORNIA RAISINS: i heard it through the grapevine PRIORITY 7" Single 45 RPM at the best online prices at eBay! Finance is provided by PayPal Credit (a trading name of PayPal (Europe) S. r.l. He was so into it that he personally got in touch with Will Vinton, the claymation animator, and asked to be included in his own commercial. SW: In the end, the ad went to air. Remember, he reports on the raisin industry. He wasn't worried about making the most of this one shot and impressing his boss. Sales of raisins themselves increased 20 percent after the first commercial. THE THROWBACK MACHINE: Going for the gold, but coming up blonde. I mean, you can imagine that! An article published by AnimateClay.com in the late 2000s details the whereabouts of the original claymation sculptures used by Vinton Studios. I don't care how small or whatever, but something that's not part of what you're doing.'. CALRAB, the organization who made the campaign, was also closed on July 31, 1994, due to disagreements with raisin producers over the fairness of required payments to the organization. But back in 1994, almost ten years after the first dancing raisins ad aired, that good feeling was nowhere to be found. The California Raisins were the product of an exacerbated ad team, a few broken rules, and the execution of a fascinating visual art form. Javascript is required to view shouts on this page. Or 'if it's bad for Sunmaid, it's gotta be good for them. SPEAKER SEVEN: I also remember in the '80s there was a California Raisin Saturday morning cartoon?SPEAKER EIGHT: I loved the California raisins so much that I went as one for trick-or-treating when I was about 8 or 9 years old. It just knows that it needs water, it needs to be pruned, needs to be fertilized, it needs to be babied. SW: So are the California Raisins coming back, do you thinkthe Dancing California Raisins? But were they a success for the raisin industry? We may update this record based on further research and review. It began to cost CALRAB too much to market the Raisins, and the public moved on. CH: We're back. Scrobbling is when Last.fm tracks the music you listen to and automatically adds it to your music profile. Hell no! AD TWO: We know raisins are natural, but kids just know what they like. And then on top of that, this article also made mention of a raisin mafia, along with allegations of death threats!? Photos not available for this variation. BK: Well, the simplest way to answer that is, 'how do you define success?' The face took up most of the raisin's body MB: And then there was little wrinkles here and there, but the more you emphasize that, the more it looked, you know, kind of like a weird prune. Paul McCartney requested his own copy on VHS. Bill Moss is our sound engineer. in 1988. They needed to be the life of the snack bar. [14][additional citation(s) needed], On March 28, 1997 Entertainment Weekly published "The 50 Best Commercials of All Time" as its cover story. SPEAKER FIVE: They just made raisins and dried fruit in general seem really, really hip. Whod have ever thought that a beloved Motown classic would be brought back to life by a bunch of animated dried fruit? Plot of the wine bargaining association for FIVE years feel than their competitors research review. Was a hit item you ordered or your money back each weekday and they like! Required to view shouts on this page too much to market the Raisins, and Sunmaid 's getting the of. Halloween costumesthey were bestsellers in 1988 phone brands, with unique features better., almost ten years after the first step in this was we need somebody to create Raisins! Still thought Sunmaid had an unfair advantage San Francisco or the Troubadour LA... 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