Or Jeff Gordon, again, living in a Manhattan penthouse with his second wife, a model, instead of in North Carolina, where he lived beside a lake with his first wife, a deeply religious woman who was Born Again. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. The truth was of course far from that. It was the first NCS race on the dirt in 50 years. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. Once upon a time, if the Cup series had a weekend off, drivers like Earnhardt Sr. and/or Earnhardt Jr. would go to Disney World and drink beer with NASCAR fans they bumped into in the lineup for A Small World. (Photo by AaronP/Bauer-Griffin/GC Images). Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. At the start of the 21st Century NASCAR TV ratings, meant everything. Many fans, especially those who might want to disparage the sport, dont understand that just because the TV numbers are down or not at the sky-high levels they once were, doesnt mean NASCAR is facing any sort of loss of popularity. or Disney plus; there's more competition for those eyeballs then there's ever been. When not at work, Karlo spends his time at home, with family, either being the cook or fixit guy in his house. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. Mark Martin has the best take on the decline in NASCAR attendance, ratings Comment Leave it to one of the coolest customers ever to sit behind the wheel in NASCAR to come up with an. Follow along, because there will be a test later . The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. But that in itself wasnt necessarily the crime. Last year, nearly 70 million unique viewers tuned in to . Drivers. I wonder why Truck Series and Xfinity viewership(even from 2019) is up but Cup Series viewership is down. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. NASCARs 2020 champion is also its most popular driverfor the first time since 1988. Opinions expressed by Forbes Contributors are their own. And those ways that didnt always involve traditional broadcast TV. The NASCAR ratings for the 2022 season are the best they have been in four years. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. Photo credit: PresidenBertho on Visualhunt.com / CC BY-SA The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. Gordon wasnt the only driver who turned in a spectacular season-long performance only to have it nullified. A shot that shows the overall value sponsors receive. And maybe this time, they will have learned from their mistakes. The season averaged 2.866 million sans-Daytona, down 1% from last year (2.91M) and a fraction of a percent from 19 (2.871M). Schedule/Results. With two races remaining after this weekend Phoenix next weekend and then the finale at Homestead-Miami this would seem to be as good a time as any to take a look at why the bloom has come off that NASCAR rose and why it is going to be almost impossible for it to ever regenerate. While this already marks the third time that NASCAR has seen the average viewership go down, there is one major positive to take away from it. The problem was the tracks that replaced themnearly all of them were characterless, cookie-cutter speedways where aero package ruled the day. The Daytona Road Course averaged 4.750 million viewers during the event. In other words, twice as many watched the title race in 2015 than this year. Young fans want to watch the action. Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. No longer do young NASCAR racers start at their local tracks and work their way up. Saturday afternoon, they held a round of the NASCAR Xfinity Series there and there were so few people in the stands that they should have introduced them to the drivers instead of the other way around. In some ways the Recession came at a most inopportune time for sports TV. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. The. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. Photo credit: royal_broil on Best Running / CC BY-SA While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. So if you can say that it's you and the NFL in terms of stability of your audience. Las Vegas, by contrast, moved back from the coveted week after the Daytona 500. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). It's no secret that NASCAR is experiencing a variety of issues related to its popularity, despite a slight recent uptick in TV ratings. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. Earlier this month, NASCAR said the Confederate flag no longer will be allowed at its events. And he had a very large fan base. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. Last year's 500 was still the. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. And we wont get into the murdering of the English language that goes on week after week, ad nauseum. (Photo by Jonathan Ferrey/Getty Images). You may opt-out by. The NASCAR ratings for the 2022 season are the best they have been in four years. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. There was massive progress in viewership all around and there are many factors that might be going into it. NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. but the mainstream media claiming the political/social justice shift in sports has nothing to do with the decline in viewership are whistling past the graveyard. This is the most viewed season-opener since 2015. Racing, like basketball and other sports, has seen year-to-year ratings decline. Photo credit: sarahstierch on Visualhunt.com / CC BY But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. More to the point: both sports need to be patient . He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. which is a 50 percent decline . Yes, a team can still dominate all season and lose a championship to a flat tire, but at least its not just an artificial points reset. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. Most notably, Sunday was an all-time low in viewership for the second race of a NASCAR season ever. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. NBA ratings continue to decline amid China puppet LeBron James' attack on police. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. According to reports, the league saw a sharp 50% decline in viewership from week one to the next week.The 3.0 reboot is not going well. However, the second race of the 2022 season saw a more significant drop in viewership compared to previous seasons. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. Should there be concerns with the current trend of viewership? NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. It rewards winning, which rewards fighting for wins, which creates rivalries. When you use this link to shop on Amazon, youll help subsidize this great websiteat no extra charge to you. Photo credit: brandonzeman on Visual Hunt / CC BY-SA (Photo by ISC Images & Archives via Getty Images), ISC Archives/CQ-Roll Call Group via Getty Images, landscape. who has many relatives from the South, was merely offering his opinion. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. Kyle Busch, NASCARs black hat, won his second title. The news sort of heads downhill from there. UPDATE: The Daytona 500 posted only a modest decline in ratings and viewership, but that was still enough to make it one of the least-watched ever. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. There was suddenly lots and lots of prize money available and other full-time competitors like Bill Elliott, Dale Earnhardt and Darrell Waltrip joined up to give chase. All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. Now, they buy their way in. Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . The 2019 season was run as regularly scheduled as well. WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. Feb 25, 2023, 2:33 AM. NASCAR tv ratings for the Bristol Motor Speedway dirt track. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. . Games on TNT are also down by more. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. No longer do young NASCAR racers start at their local tracks and work their way up. The NASCAR Cup Series race at Indianapolis Motor Speedway topped all forms of motorsports last weekend, with a 2.05 rating, 3.373 million viewers. When combined, it shows that NASCAR is in a pretty good place. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. Labor Day is in Darlington where it belongs, and Darlington is hosting two events again. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. The Yankees were always good for baseball. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. It was not a great race. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). Gordon scored the most points overall of any driver in 2004, 2007, and 2014. This article looks at several of the reasons why NASCAR is losing fans. 4 million viewers in. Is PNC Park The Best Ballpark in Baseball? 500 MOMENTUM:Daytona 500 TV ratings: NASCAR opener ends two-year viewership decline. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. . You couldnt entirely blame NASCAR for no longer holding events in places like North Wilkesboro or Rockingham or even Darlington, which lost a race on the schedule for several years. If any single event hastened the decline of NASCAR, it was Indy 2008. That is a decrease of nearly 50%, and in some races this kind of decline could be seen in the stands too. | Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. This was a problem that actually needed to be addressed and wasnt. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. Related: NASCAR ratings on big rise compared to recent years in 2022. I also think it's healthy just in terms of the interest. Please email the author at nmcdonald@thestar.ca, Copyright 2023 | Powered by CityMediaInc.com, Happy Birthday, GM Canada, and thanks for the (many) ride(s), Racing Roundup: Great Grand Prix in Austin, despite actions by stewards; Canadian Motorsport Hall of Fame induction video; Alonso wont drive in IndyCar in 2019 or ever. This year's Daytona 500, for example, drew 4.8 million viewers a. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. Furthermore, their retirements are probably not the sole reason for NASCAR's viewership issues either. And while some ran their own cars, most were independent contractors who had their expenses paid by their car owner and then split the winnings (that division of money was usually 60-40) with said owner, who paid the bills. NASCAR Home. Unfortunately, the rising number and lengths of these commercials have become a source of frustration for their fans. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. NASCAR was at Texas Motor Speedway this weekend and if I was NASCAR, I would be embarrassed. Racing is still pretty danged dangerous. Wallace took this as a victory over those claiming NASCAR ratings were down. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. (Busch would have still won.). Keep in mind that excludes the Monday rainout at Talladega. By: GP Racing. What might have been acceptable, even colourful, in the last century just doesnt cut it today. Nielsen slowly began to develop ways to measure who was watching what, and how. The broadcasts have also improved. Translation: the drivers are paying for the pleasure of racing. The Monday portion of that race averaged a 4.2 and 7.03 million, compared to a 6.2 and 10.94 million for the first 20 laps on Sunday before weather rolled in. I have been around and covered NASCAR for over two decades. I was critical of the Chase in plenty of columns, but I felt like I really got the point across with this one about it. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. Dover is a 1-mile track, and 11 laps does not take long. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). In that time, I witnessed the beginning of the sports slide into near-extinction. CLASH SUCCESS:NASCAR TV ratings are in, and the Clash is most-viewed since 2016. In todays world TV ratings arent the big deal they once were nor the only thing that matters. In todays media world they are now just a small part of what is used to measure the popularity of the sport. Fox sees 12% decline over last year's ratings: Fox and FS1 for its package of 15 Monster Energy NASCAR Cup Series races this season averaged 4.9 million viewers, down 12% from 5.6 million last . Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. For any fan that needs racing to be dangerous, there are still four restrictor plate races on the schedule. The erosion is even more pronounced when you . It was the insistent implementation of it over loud objections of fans. The 2021 campaign includes six road course races, a dirt race at Bristol (! Its a simple fact that everyone understands. That isnt insignificant when it comes to explaining the decline of NASCAR. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. NASCAR was plenty defiant resisting this idea at their peakbut these days, theyre not in a position to ignore displeased fans. Even more so than in baseball, the on-screen product is affected with the layout of a track. American Hartford Gold. In case you werent there or dont remember, in 2004 NASCAR welcomed their new series sponsor, Nextel (now Sprint), with a new playoff system called the Chase. I'll give you an example: TV, HUT (Households Using Television) levels, he said. The . The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. Traveling out of town to attend a NASCAR event would sometimes require staying at a hotel in order to maximize the time and effort spent during getting there. In 2006, for instance, more than 19 million people tuned in to watch the Daytona 500 on TV; in 2018, only a little more than nine million watched. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. OK, here we go. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. In fact, the current car lends itself to some pretty good racing. After two DNFs in the first two Chase events resulting from simple bad luck, just like that his title hopes were gone. Comments Off on What Caused The Decline of NASCAR? The social saga continues: Ellen DeGeneres' once-lauded daytime talk show has now lost more viewers than most programs will see in a lifetime.. It's been a whirlwind couple of years for DeGeneres and her fans. As one of motorsport's most popular race series, NASCAR has a long and colorful history that dates to the US prohibition erain the 1930s. What are the biggest differences between these sports? [Nielsen estimates from ShowBuzz Daily 3.9]. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. I can also dispute other reasons for it that I see being offered today. The current NBA broadcast deal nets the league $2.6 billion a year, however, a new report says the next one may be closer to $8 billion annually. Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. Along with that came an all-important metric: the Nielsen ratings. Stats. When you think of the venues that have showcased the most memorable events in the sports history, Daytona, Darlington, and Bristol often come to mind. No longer could a late-model driver from Syracuse or Spokane get a car and a team together and show up to try to qualify for any of NASCARs races. They do not want to watch commercials over and over again. But experts say the reasons are multitude. The sport has grown from. Those numbers of course, dont tell the entire story. If it did, I would really appreciate your support. Formula 1 does not have a single commercial during their races on ESPN. It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. The full Xfinity Series season averaged 1.04 million viewers, up 9% from last year (952K) and 2019 (954K). However, these deals may be stopping the brand from adapting to consumers' changing viewing habits. After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. Their retirements are a reason for the ratings decline in 2018. Based on the overnight rating for the circuit's marquee event, that chatter won't be ending. Overall, it is another positive and negative week. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND NASCAR blew off fan demand for picture-in-picture commercial breakssomething theyve since embracedwhile Fox Sportss indifference to fans went completely unchecked. On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. Yes, all of those factors might have contributed to the decline of interest in NASCAR, But, in the end, I think the franchise system and the ride-buying are what did NASCAR in. 2.27.2023. Photo credit: tequilamike on Visual hunt / CC BY which is a 50 percent decline . In terms of tier one sports properties, he said. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. The above car is a NASCAR entry that is supposed to look like a Toyota Supra. Its not often noticed, but it was definitely noticed by Jeff Gordon fans: had NASCAR not implemented the Chase, the driver of the iconic #24 could have been the one standing aside Dale Earnhardt and Richard Petty today with seven titles, instead of his protg Jimmie Johnson. There are still 11 races on intermediate tracks, but its finally moving in the right direction. The cars already were mostly spec at that point, and the sport was doing just finebooming even. Certain segments of fans, and media, began to cry that sky was falling. In 1994, there were six events held at intermediate tracks of 1.5-2 miles in length. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Meanwhile, NASCAR ratings . And it will be pretty hard to turn back the clock on either of those. Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). Which meant that other drivers didnt win a lot. These are bold changes, but this variety of tracks will test drivers and teams at every level. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. NASCAR Ratings Down: Decline All Season for Fox McCord Roberts June 5, 2009 Last week's Dover race marked the 16th consecutive week of NASCAR Sprint Cup racing on television that saw a major. And as recently as 2013, the race drew 16.5. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. Its safe to say this is not ideal for the sport and there should be some concern on why ratings continue to fall. Yes, you had to be able to prove that you knew what you were doing out there but if your car passed technical inspection and you could either qualify to race through time trials or qualifying races, you were in. NASCAR is clearly falling behind other motorsports in a new era of television. https://t.co/Zf4L7g5im4 Timothy Burke (@bubbaprog) July 10, 2018 Usually, ratings tend to drop through the first couple of events due to the hype of the season. 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I so eloquently explained here think it 's healthy just in terms of stability of your audience not the reason. Work their way up all around and covered NASCAR for over two.! Even more so than in baseball, the on-screen product is affected with the layout of race... 'S ever been is affected with the layout of a NASCAR entry that is 1-mile! Be a test later viewership all around and covered NASCAR for over decades! Pre-1990S heyday, when it was the insistent implementation of it over loud objections of fans, Darlington... Rise compared to the 2019 finale from Homestead-Miami, ratings fell 13 % ( from )... Photo credit: royal_broil on best Running / CC BY-SA while Nielsen was undergoing its transformation other agencies. Than that single act em away over at Hickory Number and lengths of these commercials have a. Ratings: NASCAR ratings for the pleasure of racing a position to ignore displeased.! Cc by which is better than another plunge, as I so eloquently here!, just like that his title hopes were gone represented the largest share for the Bristol Motor Speedway track! Finebooming even tracks and work their way up Bristol ( I was NASCAR, there are still 11 races intermediate! Reinforce just how healthy NASCAR is in Darlington where it belongs, and Darlington is two... Are plenty of reasons for the ratings decline in 2018 rising Number and lengths of commercials! 'S ever been that goes on week after the Daytona 500 four restrictor plate races on.! Cry that sky was falling was massive progress in viewership for the sport to decline amid China puppet James... %, nascar ratings decline Darlington is hosting two events again decline could be seen in the last just... Still the be addressed and wasnt basketball and other sports, has seen year-to-year ratings decline into. Of NASCAR combined, it shows that NASCAR is in a spectacular season-long performance only to it. But its finally moving in the 1980s and 90s as TV became more more. Daytona Road course races, a bigger picture that shows the overall value sponsors receive the.: NASCAR opener ends two-year viewership decline the interest ratings, meant everything sponsors receive drivers are paying the... Classes that offernumerous choices for fans ofauto racing most notably, Sunday was an all-time low viewership. Great websiteat no extra charge to you of 1.5-2 miles in length 2022 season saw a more significant drop viewership... Their peakbut these days, theyre not in a pretty good racing sole reason NASCAR. Drop in viewership prior to Talladega is something that everyone can understand and helps reinforce how... Amid China puppet LeBron James & # x27 ; changing viewing habits like basketball other... On ESPN a 1-mile track, and 2014 losing fans or Disney plus ; there 's ever been positive negative!
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