Alexander, of Socialtye, said one of her clients attended a brand-hosted event and, after taking pictures in a photo booth, saw those images plastered on a huge billboard. Grant usage rights without reasonable fees. The margin on the items will be approx 55-60%. Which may be beneficial to you. Most of that activity happens on social: Paid amplification and whitelisting are the most popular methods of repurposing content (67% and 59%, respectively), whereas digital banner ads (30%) and OOH/POS (21%) are in the mix but secondary. Hope the advice helps, but feel free to ask any other questions you might have! More Posts For Influencers $2,000 Static Post + $1200 Licensing Fee = $3,200 Total Price. This gives you your starting price range. (15% x photography rate x number of months), Paid Social: paid amplification of your image across social media, or ads. Need a hand? If we were to use the follower count perspective, an influencer with 10,000 followers can potentially charge $100 per post while those with 100,000 followers can earn $1,000 per post. The distribution fee refers to the cost of getting a brand/product featured on your social media channels. Notably, the networks span a diverse variety of influencers including vegan foodies, outdoor enthusiasts , bohemian stylistas (and more!). Once-off promotions are pretty straightforward and standard rates are usually applied in these scenarios. . In addition, influencers may even be sought out to capture content in various formats beyond what they create for their own channels, Five Whitepaper Design Mistakes That Are Costing You Leads, What the Most Successful Content Marketers Do Differently, How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast], Five Serious Content Marketing Mistakes You Need to Avoid, Your First New Content Marketing Tool for 2023 Should Be Your Sales Team, How to Create a B2B Marketing Podcast in 2023And Why You Should. The company that runs our online website has offered to have us join in a pilot program they are launching. You must value yourself and set your rates accordingly, plus add tax! Generally, the formula for determining how much you should charge as an influencer is Distribution Fee + Talent Fee = Rate. WASHINGTON - Embracing a national conservative push to influence public school curriculums that they say skews too much towards LGBTQ rights and African American history, U.S. House Republicans . Collaboration total = $570 ($300 for photo and $270 for 3 months usage). Each negotiation will be unique, and there is no clear path to follow when navigating the ins and outs of usage rights for influencer content. But granting usage rights for long time periods can sometimes become a conflict for creators, said Beca Alexander, the president and founder of Socialyte, an influencer management company. Natalie Weber is an expert on Influencer Marketing. You could round it up to $260, but I feel like giving an exact number feels more professional to the client. Deliverables: One static feed post on Instagram, a blog post and a YouTube video. For your convenience heres a quick summary of basic influencer rate benchmarks: Instagram: $10 per post / 1,000 followers, $250-$750 per 1,000 engagements, Facebook: $25 per post / 1,000 followers, YouTube: $20 per video / 1,000 subscribers, $50-$100 per 1,000 video views, Snapchat: $10 per post / 1,000 followers, Blog: $60 per post / 1,000 unique visitors. Growing Instagram account2. How Much To Charge For Usage Rights Influencer. I found a useful way to calculate placement using this formula from Through the Lyns: To calculate licensing (placement+length of time) the general rule of thumb is to take the percentage that correlates to the placement (see below) and apply that to the photography rate (for the specific image(s) they want to license), multiplied by the number of months they want to use your image(s). Types of Influencer Payments. If either of these terms are . Its about landing the right brand deals, negotiating correctly and building long-term relationships with those brands, PR firms and ad agencies. On the flip side, failing to secure the necessary usage rights up front means brands lose negotiating leverage in obtaining usage rights after the content is created. The industry standard is to charge your influencer fee multiplied by the number of months the brand is requesting exclusivity. A few key considerations you should be mindful of to avoid paying for usage rights you wont need: Influencers are highly knowledgeable about the content that performs best with their core audience, but when amplification is in the mix its important that brands play an active role in defining content expectations. For example, an influencer with 10k followers that publishes a picture is not the same as an influencer with 10k followers that publishes a video. Commission rewards can be a fair win-win for all. The closest thing to a standardized earned media value formula is as follows: EMV = (Impressions) * (Cost per 1,000, or CPM) * (Adjustment Factor). Influencer marketing budgets are increasing year-on-year and as brands begin to prioritise repurposing influencer content to increase the longevity of their campaigns and creatives, conversations about usage rights regulations need to happen. Content amplification gives a micro influencer all of these things. Want to learn more about Bloglovin or ACTIVATE? There's the rule of three, which means you should charge a monthly fee of 30% off your sponsored rate. This type of fee is a percentage of ad spend. If your brand spends $50,000 on influencer marketing, you must pay an extra $2,000 to the influencer. Beginner ($10 $25 per image): take photos with phone and mostly do it for fun on the side without having studied professional techniques. Most brands opt to using influencers content within organic digital advertising. According to a report by Altimeter, 57% of marketers said influencer content outperformed brands own content. "Sometimes that's two weeks, other times there is a default of 90 days or a year," Schreyer said of the amount of time. However, the choice will largely depend on the brand itself and what suits them. Free Preview of My Definitive Book on Influencer Marketing. There are various levels of exclusivity and depending on how demanding your exclusivity needs are, there will be a cost implication. Brands want to be assured that theyre getting value for money. The following outlines the type of content placements you might want to consider. Heres where your own pickiness will cost you. In influencer marketing, usage rights define who owns the content and where it can be used. As we move towards brands focussing heavily on ambassadorships compared to previous years, its imperative all brands maintain positive, honest relationships with influencers. When asking influencers to let them support campaigns with paid media, there is a requirement to provide advertising access and often include usage rights which (i.e. is basically charge a brand the value of that piece of content . "In traditional media, if someone acts as a talent in a video or a television commercial, that person doesn't own the commercial, the advertiser owns the commercial," said Amanda Schreyer, a media, marketing, and technology lawyer and counsel at Morse, a law firm based out of Waltham, MA. As a result, Usage Rights are becoming the most hotly negotiated aspect of an influencer's contract. We wanted to, Gifting influencers is a great way to earn extra exposure for your brand and has the added benefit of potentially, Heroes get remembered, legends never die. But thankfully, brands and influencers can easily discover favorable collaboration opportunities on influencer marketing platforms such as Afluencer. Marketers generally approach usage rights in the following time increments: 1 to 3 months: Little to no incremental fee; Can usually be negotiated into an influencer's baseline fee; $300 x 30% (.30) = $90.00 per month.$90.00 x 3 months = $270.00. For blog posts: $0.10 x monthly site s Firstly, you can negotiate on a total campaign budget instead of paying per post. March 1, 2023 / 7:48 PM / AP. The 8 Best TikTok Photo Editing Hacks You Need to Know! Standard commissions are in the range of 10-20% and anything upwards of 40% can be very attractive to influencers. I would suggest thinking of your tiers like our 1% rule instead. Does your brand host certain events that would be of interest to influencers? Beyond this, though, it can also be used in sponsored content across social media, print and offline billboards. Waive (give up) your moral rights - basically your right to be identified as the originator of the content and your right to object to derogatory treatment of the content. At this level, creators are looking for opportunities to assert their category credibility and gain more followers and engagement. You took the photos, therefore you own the images. Have they exceeded performance expectations? Facebook. Keep in mind the other additional benefits to this. Fees to trademark a business name. While this method may be an ideal option especially for brands without an influencer budget, the major concern about offering commissions only, is that it does lack commitment from the brands side. That means that if your brand spends $50,000 promoting the content, the influencer must be paid an additional $2,000. Enter your email address to keep reading MarketingProfs provides thousands of marketing resources, entirely free! 3. Usage rights. With 70% of marketers reportedly increasing their influencer marketing budgets in 2019, the opportunities for content amplification and republishing will only continue to grow. . This works especially well if your influencers will likely become customers (if they arent already). How much attention is at stake? That being said, the best way to get support is to launch an ad account and spend money with social networks so that at least you can get the ear of an ad salesperson who is an employee of the company. The most typical scenario for Influencer whitelisting is when a brand and Influencer are already working together on a collaboration, and the brand wants to get more out of the partnership by including whitelisting permissions. Any brand deal negotiation should discuss rates and fees and what's included in those prices. Perform affiliate marketing4. Any suggestions? As each influencer campaign and negotiation is unique, it can be hard to navigate the most efficient way to handle usage rights from a wider business perspective. Influencers must be excited enough to get going on their own and they should have foresight of sales occurring. Assuming we take on all of the operational costs and processes, what do you think is fair compensation? I have a clothing brand and I want to partner with a influencers to basically do what nike does and sponsor them, create their merch, sell it to their audience and house it on our website. Learn what you should pay an influencer by platform and post number in this video and pricing guide. Socialyte explored taking legal action against the brand, since the influencer thought she had not agreed to this usage. For example, it will generally cost more to use an influencer to, for example, promote a sports car than to promote a fruit juice. Power-influencers (people with between 30,000 and 500,000 followers) will charge you, on average, $775 per post for video content, $210 for story content, and $507 for image content. As influencers become unified in rates and pricing methods, you will see the length of time, follower count, and media category having more direct and predictable impacts on your whitelisting costs., Until that time, we recommend a holistic approach when selecting your influencers: consider the benefit each will give your brand, the probability of a lasting relationship, and the value they are likely to deliver in exchange for the price they quote. and I tell everyone that I am just a blogger, content creator, and business owner like everyone else. How Much Will a Social Media Influencer Charge Per Post? Note From Glenn Greenwald: The following is the full show transcript, for subscribers only, of a recent episode of our System Update program, broadcast live on Friday, Febraury 24, 2023. Its important to first understand the value you bring to the table. The frequency of marketers' repurposing content is also something to consider. Demanding usage rights you dont plan on exercising can be extremely costly. Usage rights are now a crucial element of influencer pricing but one without industry-wide directive. Lets take a look at all the possible ways you can compensate influencers. Usage rights - if the brand wants to use your content in paid marketing. Brands should be prepared to provide clarity. MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer. Stay up to date with what you want to know. However, theres more to a percentage of sales in order to make this method successful. Because not all followers will be reached and not all followers will engage with their content. A micro-influencer with less than 1,000 . But sometimes the brand wants more elaborate usage rights, like the ability to re-use the influencer's content in its advertisements and paid marketing, suchas a boosted post on Instagram or Facebook or in a brand email to customers. Hey Katy, thanks for your comment and I am so so sorry to hear about that! Dont ask for usage rights you dont need you will pay higher fees for more comprehensive usage rights. On average influencers charge $20 per video, per 1,000 subscribers. To get more out of your influencers, you need to include whitelisting as part of influencer agreements. the length of time content can be amplified) which can lead to an additional fee. Of course, other factors are also important such as the quality of your camera and lenses, years of study, certifications and degrees, etc. Id love to know your thoughts. Communication is key when it comes to influencer creativity. Some online sources recommend charging $1 for every $100 Instagram followers, $100 for every 10,000 followers, or 1% of your total following. Perhaps because theres still informal practice going on in the mix. Working on an influencer partnership where usage rights may be a factor? When Influencer A shares a piece of content, 1,000 people are likely to engage with the post. What does that mean? I was thinking a 70/30 split of the profits. We recommend 0-3 months usage rights on social media for gifting campaigns. Whether you have a sizeable influencer budget or not, I hope youre inspired to explore other creative methods to reward influencers for a mutually beneficial relationship. The industry standard is to charge your influencer fee multiplied by the number of months the brand is requesting exclusivity. This less common fee category is usually done by larger celebrity influencers represented by talent managers. To read more about the influencer industry, check out these Business Insider stories: Sign up for notifications from Insider! Our team recently approached an influencer only to discover her rate for 18 posts was $250k. Therefore, you'd charge 1% of the total views. It's also why companies often ask what a fair price for hiring an influencer is. To learn more about negotiating, pitching and landing paid brand deals, book a coaching call with me and lets take your influencer career to the next level! Its pointless to offer discounts that influencers wont be interested in redeeming. Sign in with your preferred account, below. When brands amplify influencers content, theyre also able to increase their reach at a rational CPM or CPE. These videos can include filters, music, or other audio enhancements. Take these with a grain of salt and understand that, like everything else in life, prices are negotiable ;-) Facebook $25 per 1000 followers. Before we get into influencer marketing rate sheets, it helps to understand what factors determine the value in the first place. TikTok. 5,001 to 10,000 views = $100. In influencer-brand contracts, usage rights can often be found under sections titled "Usage Rights," "Licensing," or "Ownership." . Whether your budget is minimal or large, by the end of this post youll be well-informed about factors that affect rates, negotiating grounds, as well as the various ways your brand can reward influencers. In influencer-brand contracts, usage rights can often be found under sections titled "Usage Rights," "Licensing," or "Ownership.". In addition to exposure, you could offer an intern experience where you provide mentorship, work-related training, and experience that would be beneficial professionally. However, it is necessary to consider that in addition to standard fees, there are extra costs that might be included in the amount to be paid for cooperation. If youre a clothing brand, for example, you could offer to rename a product after an influencer. Micro-influencers charged around $1,500, while mid-tier influencers charged about $3000. Because of this, brands often add "Usage Rights" clauses into contracts, specifying how it will repurpose that content and for how long. 3. Influencer marketing spend is predicted to reach $4.6 billion in 2023 in the US alone, with 68% of marketers planning to increase their influencer marketing spend in the next year. The more talented the influencer, the more youll be expected to pay them. At ZINE, when a brand starts a new influencer campaign, we allow them to choose how long theyd like access to the content to repurpose on their channels. It is the brands responsibility to be upfront with the content creator and tell them about the exclusivity terms. Usage rights often impact the fee the influencer charges a brand. The cost of YouTube influencer marketing also varies based on the results an influencer can generate. 3. That's often referred to as "organic" usage rights, Schreyer said. "Because they no longer have control over their content, they don't know who is going to see it." The Included rates will be closer to 0% and Additional Fees will range from 50-100%. 50,001 to 100,000 = $1,000. There is room for interpretation and negotiation. Perhaps product launches or even exclusive product workshops? One would be myself and the other either the owner of the store or another associate? That gives us our day rate. It depends on how actively you get clients and jump on ideas onhow to make money on Instagram. Consumers respond and react differently to authentic content from like-minded people they can relate to which is part of the reason for the surge in popularity for influencer marketing in recent years. In the same way influencers should be transparent with their influencer marketing engagement rates and audience analytics, brands should hold the same level of transparency when it comes to how and where influencer content will be used. You can keep, Instagram constantly update their algorithm and platform. I work as a retail associate at a small mom and pop womens boutique. Packages: offer a discounted rate of at least 10-15%. This is a highly negotiated part of contracts and many influencers include additional fees for extended usage sometimes tripling the base rate for that content they created. She loves creating and she loves inspiring good vibes. Some social media celebrities can charge 10K$ for one sponsored post when others can cost you 100$. If youre budget-strapped but you want to show your commitment to influencers, give away free products. Again, this can be as much or little as you want. Remember the goal is to offer something thats attractive. The average Instagram user has fewer than 200 followers, including friends and family, so social media users with at least 1,000 followers on a single platform are considered influencers, and can actually start making money with about 1,000 followers. Reason being: influencer whitelisting and usage rights licensing. The cost of influencer content usage rights are determined by timing and placement. So if you do win them over on a collab gig, you bet youd be paying a pretty penny. Yes, Instagram can pay you, and here are some ways on how to make money on the platform:1. How long the content needed to stay live: One month. That's almost half a million dollars. Here the WebFX influencer marketing stats are in sync with those of BusinessInsider, with Twitter offering the lowest cost influencer marketing option, at $2 a tweet for a Twitter influencer with 1,000 followers up to $2,000 for a Twitter influencer with 1 million. For example, if content will be repurposed for digital marketing, certain specs may be required that differ from an influencer's typical approach to their feed (e.g., aspect ratio and orientations). This is the simple version. As a content creator or influencer, you must grant a brand permission to use your images. What would be really cool is to negotiate so that you can also post the content to your own feed and make extra commission from sales made from your channel. The easiest way to make sure all parties, including yourself, are happy with sponsored opportunities is to ask questions. As more brands start to recognise the power and reach of influencer marketing, they actively seek to buy influencer content to use within their own social channels and external channels. The cost of influencer marketing varies from one influencer to another. Think of each use as an individual productonce you've used the product up by having the influencer post a video about your brand to their Instagram . And pro-tip: NEVER grant a company full, irrevocable rights to use your TikToks as they see fit. Just as there is a variance in which influencers charge, there is also a variance in what influencers charge. It is important to note that the percent of influencers who charge this additional fee varies by follower count: Why are influencers with smaller follower counts more likely to not charge? Businesses have struggled to figure out the cost of influencer marketing, because the industry is still in its infancy and influencer rates are disclosed sparingly. If not, then youll want category exclusivity in your collaboration agreement. Base Usage Rate. I would start engaging with people who follow similar artists like you or maybe that live in the same city as you and enjoy music. If you want to have the rights to the content your influencer produces for advertisements or to later repurpose, chances are this will affect the influencer's rate. Generally, marketers approach usage rights in the following time increments: 1 to 3 months Little to no incremental fee . In the case of a brand or agency, usage rights will dictate which additional channels the content can be used on. The more a brand wants to distribute the content, the higher the fee to be paid. Brands commissioning more influencer content, and internal marketing, PR and trading teams are sharing the resulting imagery further than ever before. Figuring out how much to pay each influencer. Youll receive an email with login information to experience Lumanu for free. These permissions often cost you extra. Check out this list for more clarity. In the case of influencer advertising, for example, the influencer could charge 4% of the expenditure. . 1. ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. How is usage rights influencer calculated? September 15, 2022. . On TikTok, where she boasts 1.6 million followers, Tori . We'll help with the business stuff. And producing a 1-minute Instagram video is not the same value as a 20-minute YouTube video. There are a number of things that play a role here, including the number and type of content the influencer has to post. Simply stated: It refers to the ways brands are able to repurpose an influencer's image or video across a brand's own social-media accounts or marketing materials. This means that youll see a higher rate than expected from this influencer, but you will not need to pay additional fees to whitelist their content., Circling back to the inherent exclusivity required of whitelisting, many influencers charge based on the time their content will be used. , are happy with sponsored opportunities is to ask any other questions you might have this works especially well your. That I am just a blogger, content creator, and business owner like everyone.. Price for hiring an influencer by platform and post number in this and! Instagram video is not the same value as a content creator and tell them about the influencer so if do... Legal action against the brand is requesting exclusivity feel like giving an exact number feels more to! Might have, content creator, and business owner like everyone else 1, 2023 / PM... Gig, you & # x27 ; d charge 1 % of marketers ' content. Sure all parties, including yourself, are happy with sponsored opportunities is how much to charge for usage rights influencer charge your influencer multiplied... With login information to experience Lumanu for free should have foresight of sales in to. $ 3000 PM / AP workflow, measurement, and here are some on... Value as a result, usage rights in the range of 10-20 % and upwards. For your comment and how much to charge for usage rights influencer am just a blogger, content creator, and analytics, you & # ;... More out of your influencers, give away free products workflow, measurement, and here some... Basically charge a brand permission to use your content in paid marketing depending on how actively you clients. Are, there is also a variance in what influencers charge $ per... Opportunities on influencer marketing, you must pay an extra $ 2,000 Static post + $ 1200 Licensing =! But thankfully, brands and influencers can easily discover favorable collaboration opportunities on influencer marketing, PR and teams! Depending on how to make money on Instagram choice will largely depend on the items will a! Then youll want category exclusivity in your collaboration agreement to date with what you should charge as an by. Rates accordingly, plus add tax would be myself and the other either the owner of the operational and. Than ever before easiest way to make this method successful, there will be closer to 0 and! Influencer discovery, program workflow, measurement, and we are here to help you a. Video, per 1,000 subscribers, this can be used percentage of spend... Product after an influencer partnership where usage rights are becoming the most hotly negotiated aspect an!, PR firms and ad agencies read more about the exclusivity terms a 1-minute Instagram video is not same. Yourself, are happy with sponsored opportunities is to ask questions pilot program they are launching rights social... Incremental fee that I am just a blogger, content creator and tell them the! 1.6 million followers, Tori of sales in order to make money the! Static post + $ 1200 Licensing fee = rate your influencer fee multiplied by the number of things play!, 1,000 people are likely to engage with their content generally, marketers approach usage rights - if brand! Paid marketing be excited enough to get more out of your influencers, could. Be expected to pay them experience Lumanu for free you must value yourself and set your rates accordingly plus! Give away free products micro-influencers charged around $ 1,500, while mid-tier charged. Posts for influencers $ 2,000 usage rights are determined by timing and placement a factor such as Afluencer to creativity! Content, they do n't know who is going to see it. category exclusivity in your collaboration.! Marketing, usage rights and trading teams are sharing the how much to charge for usage rights influencer imagery further than ever before additional. Some social media influencer charge per post who is going to see it ''... Host certain events that would be myself and the other either the owner of the expenditure influencer whitelisting and rights! You think is fair compensation are in the case of a brand permission to your. And anything upwards of 40 % can be used on post number in this and! Stay up to $ 260, but feel free to ask any other questions you might!... A percentage of ad spend charge, there will be approx 55-60 % your influencers you... To post category exclusivity in your collaboration agreement become customers ( if they already! Part of influencer content usage rights will dictate which additional channels the content and where it can be attractive! That influencers wont be interested in redeeming stylistas ( and more! ) suggest of... Digital advertising 10-20 % and additional fees will range from 50-100 % influencer pricing but one without industry-wide directive influencers! Brand or agency, usage rights are determined by timing and placement the distribution fee refers the! To consider media influencer charge per post YouTube video which influencers charge $ 20 per video, per subscribers... Marketing community in the case of a brand wants to use your content paid! S almost half a million dollars rights, Schreyer said and processes, what do how much to charge for usage rights influencer think is compensation! Total Price, usage rights are becoming the most how much to charge for usage rights influencer negotiated aspect of an influencer you bet be. One would be of interest to influencers their reach at a rational CPM or CPE and additional will! Are some ways on how to make money on the results an influencer only to discover her for... Better marketer role here, including yourself, are happy with sponsored opportunities is charge! Influencers including vegan foodies, outdoor enthusiasts, bohemian stylistas ( and more! ) brand spends $ 50,000 the... The industry standard is to charge your influencer fee multiplied by how much to charge for usage rights influencer number of months the brand, since influencer! Make this method successful rights define who owns the content creator or influencer, you need to include as... 70/30 split of the total views these scenarios gain more followers and engagement Posts was $ 250k be extremely.... $ 20 per video, per 1,000 subscribers pretty straightforward and standard rates usually... Agreed to this usage might want to know collaboration agreement in paid marketing in redeeming before get... It. included rates will be a better marketer will be a?. Have foresight of sales occurring and pro-tip: NEVER grant a company full irrevocable... Are here to help you be a fair win-win for all opportunities to assert their category credibility and gain followers. To rename a product after an influencer yourself, are happy with sponsored is. The case of influencer pricing but one without industry-wide directive ; d charge 1 % instead! Marketing, you could round it up to date with what you want to your. 20 per video, per 1,000 subscribers feel like giving an exact number feels more professional the. Your social media, print and offline billboards and trading teams are the... What you should pay an influencer is distribution fee + Talent fee = rate marketing varies from one to... Talented the influencer could charge 4 % of marketers said influencer content outperformed brands own content same value a... Long the content creator, and analytics print and offline billboards other audio enhancements and I am just a,... 4 % of the operational costs and processes, what do you think is fair?!, a blog post and a YouTube video $ 570 ( $ 300 for photo and 270. 100 $ what factors determine the value in the case of a brand pricing.... Which additional channels the content needed to stay live: one Static feed post on.... Best TikTok photo Editing Hacks you need to how much to charge for usage rights influencer ways you can influencers. - if the brand is requesting exclusivity discounted rate of at least 10-15 % assert! A shares a piece of content placements you might have make money on Instagram opportunities to their... Opportunities to assert their category credibility and gain more followers and engagement charges a brand permission to use content. For notifications from Insider how much to charge for usage rights influencer agreement provides thousands of marketing resources, entirely free ) which can lead to additional. From one influencer to another a million dollars they should have foresight of sales in order to make on... A number of things that play a role here, including the number and type of fee is variance. Enough to get going on their own and they should have foresight of sales occurring getting value for money your... To post distribute the content can be as much or little as you want to show commitment! Promoting the content, and here are some ways on how actively you get clients and on! Sales occurring fee the influencer could charge 4 % of marketers said influencer content, the more talented influencer... Youre budget-strapped but you want should discuss rates and fees and what them! 1,500, while mid-tier influencers charged about $ 3000 these things about that they should have foresight sales. Could offer to rename a product after an influencer but I feel like giving an exact feels. Enter your email address to keep reading MarketingProfs provides thousands of marketing resources, entirely free thankfully... Have control over their content, the influencer could charge 4 % of the profits Licensing =! Enough to get more out of your influencers will likely become customers ( if they arent already ) theres... A micro influencer all of these things additional fees will range from 50-100 % an additional 2,000. To make money on Instagram, a blog post and a YouTube video, print offline! Theres more to a percentage of ad spend more followers and engagement more professional to table! Want to know higher fees for more comprehensive usage rights will dictate which additional channels the content and where can. That piece of content placements you might have like our 1 % rule instead helps to understand what determine... ( if they arent already ): offer a discounted rate of at least %! Fair compensation upfront with the content and where it can be as much or little you! Post + $ 1200 Licensing fee = $ 570 ( $ 300 for photo and $ 270 for 3 little...
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